5 Things Your Vendors Should Know About Our Customers

Today’s post comes from Nancy Polanco, senior marketing manager here at Ingram Micro, who writes about what customers really need from marketing.

5 Things Your Vendors Should Know About Our Customers
by Nancy Polanco

Dog-listening

Give Customers What They’re Asking For

Product Development has been living in a suitcase these past 5 months, traveling the country, attending Ingram Micro and industry events and surveying our customers to find out what they really need from marketing.

Here are the top 5 customer needs you can share with your vendors:
1.Pre-sales e-learning trainings
2.Emails targeted by functional roles (Hey Inbounders, what is a Buyer Persona).
3.Vendor agnostic technology solution content
4.Better way to redeem MDF
5.Assistance with creating a Social Media identity

On to the next event!

About Ingram Micro Inc.

Ingram Micro is the world's largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions. As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics and mobile solutions, technical support, financial services and product aggregation and distribution. The company is the only global broad-based IT distributor, serving approximately 160 countries on six continents with the world's most comprehensive portfolio of IT products and services. Visit www.ingrammicro.com.
This entry was posted in Best Practices, Industry Thoughts, Marketing and tagged , , , . Bookmark the permalink.

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