Today’s post comes from Nancy Polanco, senior marketing manager here at Ingram Micro, who writes about what customers really need from marketing.
5 Things Your Vendors Should Know About Our Customers
by Nancy Polanco
Give Customers What They’re Asking For
Product Development has been living in a suitcase these past 5 months, traveling the country, attending Ingram Micro and industry events and surveying our customers to find out what they really need from marketing.
Here are the top 5 customer needs you can share with your vendors:
1.Pre-sales e-learning trainings
2.Emails targeted by functional roles (Hey Inbounders, what is a Buyer Persona).
3.Vendor agnostic technology solution content
4.Better way to redeem MDF
5.Assistance with creating a Social Media identity
On to the next event!