Focused entirely on the SMB market and residing within our broader SMB Business Unit, this dedicated group of Ingram Micro associates has welcomed thousands of new partners into the mix since its fruition. As a team, we helped more than 8,200 new Ingram Micro solution providers in 2011 gain a competitive edge in the SMB market by offering targeted partner enablement resources – which can be found at www.ingrammicro.com/smb – as well as field and inside sales support to help get their head around everything from specific vertical market opportunities to new vendor partnerships.
In 2012, we’ve stepped up our game and are continuing to drive further success with new and enhanced SMB-focused initiatives.
For example, through our online portal, we offer sales, lead generation and marketing advice supported by ongoing SMB webinars, downloadable business-building tools and SMB-focused resources. (Again, check out www.ingrammicro.com/smb and www.im-smba.com for that information.) In the months ahead, we’re going to unveil new, enhanced portal capabilities that will make it easier for our nearly 20,000 SMB partners to find the resources they need for accelerated growth.
We’ve enjoyed success stories across the board – and the strong relationships our associates are fostering with SMB businesses are enabling us to better pinpoint exactly where we can offer the most value moving forward.
As we’ve expanded our efforts, we’ve uncovered several vertical market opportunities and expect to see exponential growth in 2012, including cloud and mobile. Last year, SMB sales accounted for nearly 30% of the revenue within the Ingram Micro Services Division, much of it cloud related. With the needs of SMB customers so easily and affordably met with cloud platforms and tools, these offerings provide significant potential for resellers. The SMB Group is also working closely with Ingram Micro Mobile to identify the best mobile solutions for SMB customers in the interest of meeting today’s growing interest in smartphones, tablets, and other mobile technologies and accessories.
Even as we work to simplify our offerings for the SMB market, we continue to explore other profitable next-step technologies for our partners. Together with Ingram Micro Business Intelligence, the SMB team not only strives to uncover new opportunities, but also increase customer awareness of how they can grow their businesses through use of the solutions our partners offer.
I’ve discovered our SMB partners are incredibly open to hearing how we can help them and where they should go next, so we’re doing our best to increase the ease of doing business with Ingram Micro while also aligning our solutions with the way SMBs meet their customers’ needs.
If you are interested in exploring our SMB offerings, please connect with your Ingram Micro Sales representative or, if you do not have an existing account, please contact our new accounts team at 800-456-8000 x41.
Jamie Ferullo, Director of Sales, Ingram Micro