Whether you’re looking to extend your current success into 2012 or find new growth opportunities, here are three areas to consider as you get ready for the New Year.
Mobility: This probably won’t surprise most resellers, as mobility continues to impact the IT industry in sweeping strokes. For VARs, the opportunity is found in offering expertise around hardware, applications, integrations, activations, and best practices. On a related note, tablets are in high demand, so if you aren’t ready to sell and integrate tablets, you may find yourself losing out as competition for the mobility market heats up.
Partner Up: Resellers across the IT landscape are reacting to converging technology trends by partnering with specialized solution providers, as well as getting closer with their IT vendors and distribution partners. These partnerships can quickly expand your knowledge base as well as your services expertise and geographic reach. In fact, we’re hearing more and more from resellers who are looking for vendor partners that are well versed in the international IT landscape and can help them deploy IT solutions in other parts of the world.
RFID is Resurging: As pricing and efficiency levels become more viable for asset tracking, we’re seeing a renewed interested in RFID, especially in healthcare and transportation. Using RFID, resellers can offer support around solutions that track a variety of assets – from bottles of medication to vehicles transported nationally on trucks and trains. It’s a great “add” to any managed service offering or IT solution.
Of course, we do expect momentum around cloud-based solutions and “as-a-service” models to grow as we move into 2012. And don’t forget the opportunity digital signage and IT surveillance bring to the table, as well as more traditional point-of-sale solutions, IT refresh cycles and virtualization.
So as you begin to plan for the New Year, keep these technologies and trends in mind and remember that to best address your customers’ needs, you must proactively engage them about their short and long-term business goals and objectives. In doing so, you will gain a much better understanding about what IT solutions and services are best suited for that customer and earn a greater share of wallet.
Justin Scopaz, Vice President and General Manager, Ingram Micro Data Capture/POS