Some say that the recession is behind us, but if you look at what’s fueling IT spend in the business world – cost-savings, productivity gains, doing more with less, compliance – it’s easy to see that although businesses are investing in IT, they are rather conservative and very deliberate on what and where they are spending dollars.
Today’s business customers want to know and see firsthand how IT can help them build their business faster and more cost efficiently. Recession or not, this is the new normal and as the trusted advisor, VARs and MSPs must be prepared to offer solutions and services that meet these needs head on.
A great example is virtualization. As the belt-tightening in the corporate world continues, offering virtualized IT solutions that streamline workflow and increase productivity, but also leverage existing investments in IT is a winning investment for corporations.
Virtualized systems not only enable flexibility and scalability, they empower organizations to embrace the cloud and allow VARs and MSPs to easily wrap managed IT services around these offerings.
If you can build a portfolio of tools that allow you to manage, optimize, and plug those virtual environments into cloud, you are in a great position for 2012. Plus, projects focused on virtualization naturally lead you toward more advanced technologies, as well as help uncover security and compliance needs within customer organizations.
So as you prepare for 2012, ask yourself these questions: Do I have the vendor partnerships I need to profit from the virtualization trend? Am I ready to offer reliable, scalable virtualized solutions to customers from the SMB level up to enterprise?
If not, consider what products and partnership you need to add to your portfolio to turn virtualization – and its adjacent technologies and complementary services – into an ongoing revenue source for your business.
Scott Zahl, general manager and vice president, Ingram Micro Advanced Computing Division